Bondbury is a brand holding company, not a consumer-facing brand. They want it to feel classic without being pretentious. With a disruptive and rapidly evolving media landscape, the challenge was to develop a sleek, new identity that was at the same time not too intricate while creating a distinct, seamless, and next-generation experience.
The logo made for Bondbury is a clean and clever combination of the letter 'O' and 'B'. It plays with abstraction and combines the letters in Bondbury in a professional manner. A neutral colour palette of blue tones and concrete white/grey is a nod to emotions and traits that are associated with willpower, ideals, stability and trust in intuitive insight, a cooling and expanding atmosphere that provides inspiration an peace. Blue promotes communication and self-expression.