OSO pet care center is a veterinary hospital that works on dogs and cats only. Their target audience is people and families with dogs and cats.
With this design I discovered a perfect opportunity for the design of the logo, given the unique name that start with 'OSO' I could combine the initials of the company with the imagemark itself. While perhaps not obvious at first, on closer inspection you can see the face of the dog in the logo also hold the initials of the brand in its negative space.
Stock footage provided by Videvo, downloaded from